LinkedIn is the most widely used social network for sales professionals on the Internet. It is the network of choice for corporate and third party recruiters. Every recruiter and sales leader will review your LinkedIn profile before contacting you.
Your LinkedIn profile is as important to your job search as your resume. Your LinkedIn profile reflects your personal brand and your professional persona. When a recruiter views your LinkedIn profile, she should immediately be able to determine if you are a qualified candidate for an open position.
Sales professionals use LinkedIn for different purposes. Some use it for recruiting, some use it for prospecting, others us it to connect with other sales professionals in their field. You are now in job search mode so your approach to LinkedIn will be different.
One requirement, however, is common to all LinkedIn users. Your profile needs to be complete to give you high visibility on the network. LinkedIn is constantly changing its user interface so determining where to look to determining the strength of your profile is a moving target. If your profile strength reads “All Star”, your profile is complete and therefore highly searchable. If it does not read “All Star” then you have some work to do.
Today, I want you to do a few basic edits to your profile. First, go to your “Account Settings” and turn off “Sharing Profile Edits”. You will turn that option back on when you are finished editing your profile. Second, upload the headshot that you had taken by a professional photographer. Third, make sure that your name exactly matches the name that you are using on your resume. Fourth, make sure that your email address and cell phone number is correct in your contact information. Last, make sure that your “location name” and “industry” are correct.
✔ YouTube is a great source to view videos on preparing your LinkedIn profile. One of my favorite instructors is Jeff Young, LinkedIn Guru. You can find Jeff at: https://www.youtube.com/channel/UClp5AgM2HAE7gqBpEuwe7qw
✔ Facebook – Start inviting your friends and relatives into your Facebook network. Throughout your job search you will be keeping them informed on how you are doing and thanking those who help you along the way.
Go out for an early morning 2-mile walk and listen to your favorite podcast. When you get back do some basic stretching exercises. Eat a healthy breakfast. Take a shower. Grab your laptop. Get in the car and go to your favorite coffee shop. Work from there for two hours.
Wizard of Oz to Cowardly Lion: “You, my friend, are a victim of disorganized thinking. You are under the unfortunate impression that just because you run away you have no courage; you’re confusing courage with wisdom.”