Twelve (Almost) Indisputable Facts About LinkedIn Profile Preparation:
- You must have one.
- Your photograph must be professionally taken.
- Your headline must reflect the position you are seeking and a brief value proposition.
- Customize your LinkedIn URL.
- Key words in your profile are extremely important for search ability.
- Your summary should be build on the value statement on your resume and consistent with your short-term strategy.
- Always include your email address and mobile phone number in your contact information and in your profile summary.
- Make sure the LinkedIn groups that you follow are consistent with your profile.
- The more recommendations the better.
- The larger and more targeted your LinkedIn network, the better.
- Every recruiter will look at your LinkedIn profile.
- No typos.
Today, I would like for you to work on your LinkedIn Summary. Unlike your resume’s value statement, your LinkedIn summary can be more conversational and use the word “I”. Write your resume in the first person. Never write your summary in the third person.
Your summary should be written to position you as a sales thought leader or authority in your industry. Discuss what is currently important in your field and the value that you bring to a company. Take a look at the LinkedIn profiles of similar sales professionals. What are they saying about themselves? Take the best practices of your competitors and craft an awesome summary!
✔ Completing your profile – Start copying and pasting the content from your resume into your LinkedIn profile. If you are interested in looking at my profile as reference, go to https://www.linkedin.com/in/kenlazar
Go out for an early morning 2-mile walk and listen to the “The Way I Heard It” with Mike Rowe podcast.
“A young apprentice applied to a master carpenter for a job. The older man asked him, “Do you know your trade?” “Yes, sir!” the young man replied proudly. “Have you ever made a mistake?” the older man inquired. “No, sir!” the young man answered, feeling certain he would get the job. “Then there’s no way I’m going to hire you,” said the master carpenter, “because when you make one, you won’t know how to fix it.” – Fred Rogers