Day Nine | Monday | Crafting Your LinkedIn Profile Part 1
LinkedIn is the most widely used social network for professionals on the Internet. It is the network of choice for corporate and third party recruiters. Every recruiter and hiring manager will review your LinkedIn profile before contacting you.
Your LinkedIn profile is as important to your job search as your resume. Your LinkedIn profile reflects your personal brand and your professional persona. When a recruiter views your LinkedIn profile, she should immediately determine that you are a highly qualified candidate for the position that she is recruiting for.
Business professionals use LinkedIn for different purposes. Some use it for recruiting, some use it to search for new clients, others us it to connect with other professionals in their field. You are in job search mode. Your approach to LinkedIn will be different that the other professionals that I have mentioned.
One requirement, however, is common to all LinkedIn users. Your profile needs to be complete in order for you to have your highest visibility on the network. You can determine if you have a complete LinkedIn profile by clicking on your “Profile” tab and viewing the circular “Profile Strength” ball at the right hand side of your profile. If your profile strength reads “All Star”, your profile is complete and therefore highly searchable. If it does not read “All Star” then you have some work to do.
Today, I want you to do a few basic edits to your profile. First, go to your “Account Settings” and turn off “Sharing Profile Edits”. You will turn that option back on when you are finished editing your profile. Second, upload the headshot that you had taken by a professional photographer. Third, make sure that your name exactly matches the name that you are using on your resume. Fourth, make sure that your email address and cell phone number is correct in your contact information. Last, make sure that your “location name” and “industry” are correct
✔ Facebook – Start inviting your friends and relatives into your Facebook network. Throughout your job search you will be keeping then informed on how you are doing and thanking those who help you along the way.
✔ References – Start contacting your professional references. You will need two managers, two peers and two subordinates. In addition, former clients are good, also. Make sure they are totally comfortable being your references. Character references are not required.
Go out for an early morning 2-mile walk and listen to your favorite podcast. When you get back do some basic stretching exercises. Eat a healthy breakfast. Take a shower. Grab your laptop. Get in the car and go to your favorite coffee shop. Work from there for two hours.
Wizard of Oz to Cowardly Lion: You, my friend, are a victim of disorganized thinking. You are under the unfortunate impression that just because you run away you have no courage; you’re confusing courage with wisdom.
Ken Lazar, Principal
Ability Professional Network, LLC
Recruiting Sales and Business Development Professionals