I am often asked, “Which groups should I join on LinkedIn?”
Great question! If I scan your LinkedIn groups, I would expect to see groups that are consistent with your personal brand. If you are looking for a job in engineering, I should see several engineering related groups. I should see your college alumni group. If your company has an alumni group, that group should also appear. I would expect to see technical networking groups in your target city…groups associated with the professional engineering organization that you are currently a member of.
Don’t confuse the reader by joining groups that conflict with your brand. For example, I would not expect an engineer to join marketing groups or groups associated with other occupations. This sends mixed signals.
Be focused. If a recruiter is reading your profile, make sure the LinkedIn groups that you join reinforce your personal brand.
Ken Lazar, Founder